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insights
When Brands Break: How Nutter Butter's Descent Into Madness Reveals The Absurdity Of Corporate Social Media
Brand memeing has long been on its deathbed, and Nutter Butter might have killed it.
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insights
The Zuckaissance: Mark Zuckerberg's Journey From Sweet Baby Ray's Enjoyer To Quirked-Up Tech Rizzler
Mark Zuckerberg wears a chain now, but has anything really changed? Let's take a look at the public perception and evolution of the Meta CEO over the years and where he stands now.
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insights
Who Is The Most Memed Person Ever? Online Fame And Parasocial Love, By The Numbers
Looking into the numbers behind the 21st-century online celebrity to see which high-profile individuals have racked up the most meme and internet virality over the years.
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insights
The Power Of Memes In Different Fandoms: How Fans Contribute To The Expansion Of Narrative Universes And Influence Media Consumption
In this Insights piece, we take a look at the biggest fandoms across the internet and explain how the memes, trends and other viral phenomena they create impact the world of entertainment.
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insights
The Barbenheimer Phenomenon: How Memes And Viral Marketing Impacted The Success Of The 'Barbie' And 'Oppenheimer' Movies
_Barbie_ and _Oppenheimer_ are smash hits at the box office and they have the Barbenheimer meme to thank for some of that. Here's how memes and social media trends surrounding the two films affected their success.
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insights
Cocaine Bear: How Meme Marketing Conquered Hollywood
Memes and movies — the best combo since hard drugs and apex predators. Here's a breakdown of the secret sauce and internet history behind _Cocaine Bear's_ viral success.
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insights
TikTok By The Numbers: How Trend Engagement Shapes Internet Culture
The way TikTok users interact with memes can provide interesting insight into how the platform's trends spread online. In our latest case study, we take a look at three of the year's biggest TikToks to analyze the way user interaction shaped them.
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insights
Where Do Memes Come From? The Top Platforms From 2010-2022
From the rise of TikTok to the Boomerification of Facebook, our data tells many important stories. We take a look back at the history of meme origins from the last decade-plus to infer how the internet and its culture have evolved.
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insights
KYM Insights: The Ukraine-Russia Conflict Meme Report
Reflecting on the last two months since the start of the conflict, this report presents the major memes, trends and viral discussions of the war in Ukraine and its tremendous effect on the internet.
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insights
KYM Insights Releases '2021 End Of Year Report' With Everything You Need To Know About 2021's Biggest Memes And Internet Trends
Pulling data from Know Your Meme's vast database and team of internet culture experts, KYM Insights has dropped its 2021 wrap-up on all of last year's biggest viral moments and trends you should know about.
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insights
KYM Insights: The GameStop Short Squeeze And Impact Of WallStreetBets Around The Web By The Numbers
The last two weeks have been dominated by the story of the GameStop short squeeze, so we look into some data behind it all to see just how significant the event has been, as well as how people feel about it.
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insights
Memescape: Enabler Formats
From Nobody: tweets to snowclone formats such as X Stays On During Sex, there is a group of memes that are too lackluster to be considered "proper" formats - but they serve an important purpose in the meme meta.
